Description

Darryl Arante is a social media influencer who primarily focuses on men's fashion, lifestyle, and reviews. I worked with Darryl since 2019, creating content such as YouTube banners, thumbnails, social posts, and reels across all social media platforms. The social media platforms include Instagram, TikTok, and Facebook with weekly content being posted along with engagement with the subscribers/followers. Darryl has a very minimalist, yet modern style which he emphasizes through his outfits and aesthetic. In order to embody the same style and encapsulate it into a brand identity, I focused keeping up with the threads and incorporating them with minimalist elements such as neutral colors, great usage of space, and assets throughout all designs.

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The programs I used in order to create his social media content were Adobe Photoshop, Adobe Illustrator, and Adobe Premier Pro.

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