Description

This is a student project that I did for a brand & identity project in my graduate's program in Integrated Design. The objective was to take a baked good and create a brand around it. I chose to center this project around a cookie and created the Vegan Cookie brand called Crumble.

The focus behind this project was to create a vegan cookie brand centered around the word crumble. This focus was from my research on what makes a pastry brand popular. In this case, it was the name being symbolic with the item. The perfect cookies, no matter if it is soft or hard, crumbles. I wanted to display crumbled elements throughout the branding to see how far I can stretch the concept.

I wanted to target this brand not only towards people who loves cookies, but towards people who are vegan and those who wants a generally healthier cookie. All of the cookies were taken from my camera and used to help create a variety of promotional collateral. In this project I created the logo, packaging, posters, and animation promo to make this cohesive brand.

The programs I used are Adobe Photoshop, Adobe Illustrator, and Adobe After Effects. I was given 2 weeks in order to complete everything within this project.