Description

Crave Ice Cream was a project I did for fun that turned into a perfect way to showcase my branding capabilities. I wanted to create an ice cream brand based around a yeti as the mascot. I chose a yeti because, I figured an artic creature, one often seen as an ominous being in folktale, being depicted as a cute creature that loves ice cream would put a smile on anyone's face. The name of the brand Crave, came from the fact that ice cream is one of the most craved food items, even for yetis. Utilizing a cold icy palette with Blue, White, and desaturated Red, paired with a playful typeface creates an alluring display for all ages.

The assets created in this project includes logo, mascot, packaging, and pattern.

The software I used in order to create everything in this project are Adobe Illustrator and Adobe Photoshop.

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